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Customer Relationship Management : Integrating Marketing Strategy and Information Technology.

By: Zikmund, William G .

Contributor(s): Raymond, McLeod JR | Gilbert, Faye W .

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BookPublisher: Kundli : Wiley, 2003Description: 179p.ISBN: 9812530541.Subject(s): Customer relations -- Management

| Customer relations -- Data processing -- Management

| Relationship marketing

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N On Display	HF 5415.5 ZIK 2003 (Browse shelf)	Available		21176

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